eCommerce businesses know that user experience and revenue go hand in hand. When users find shopping hard, slow, or confusing, they don’t convert and you don’t get paid.
That’s why your eCommerce site should be working hard for you – streamlining your business and making shopping effortless. But without a well-developed site, you’re trying to build a great experience on shaky foundations.
With over 17 years in the business, Blue Fountain Media has developed more than our share of high-performing eCommerce sites. We focus on delivering an experience users love, so you can get products off your shelves and into buyers’ carts.
An eCommerce site is not just another website. Multiple business-critical elements need to be executed properly in order to ensure a strong return on your investment.
An eCommerce build must make shopping easy and secure. Pages must load quickly and reliably, with a consistent look and feel, compelling content, and search functionality that meets users’ needs and expectations.
A static site that’s disconnected from your business ecosystem creates data entry work for employees, and irritates customers with out-of-date information and limited features.
Customers expect sites to “remember” them with features such as product recommendations, promos, and a tailored, content-rich experience. And as a customer-facing channel, the richest eCommerce experiences offer ready access to real-time support such as live chat.
Our process has been tested in eCommerce builds across industries over many years, efficiently delivering great sites.
We start by building our understanding of where you are and what you need. We draw out that information by speaking to your technical leads and major stakeholders. This helps us distill the business requirements that will inform the choice of technology.
Our solutions architects apply a proprietary framework to assessment and recommendations, optimizing your tech stack for your needs.
We take into account technical requirements, integrations and customizations, as well as non-functional factors such as scalability, security, vendor profile and, of course, cost. In eCommerce, a key area of focus is ensuring the front-end stack can deliver the quality of experience your customers expect.
An eCommerce site build is overseen by a technical Project Manager, who collaborates with project Account Director to keep the timeline, budget, and work quality on track. We work effectively in either Waterfall or Agile (using Scrum methodology) as the project demands.